Environmental insertion is one of the most effective techniques for evaluating the visual and landscape impact of a project, whether it involves new construction or the renovation of an existing building. Also known as 3D photo insertion, this method combines a high-resolution photorealistic rendering of the project with an actual photograph of the site where the structure will be built or modified.
This realistic fusion makes it possible to preview how the building will integrate into its surroundings, assessing the harmony of shapes, the choice of materials, and compliance with urban planning, environmental, and landscape regulations. The approach is ideal not only for brand-new architectural designs but also for building refurbishment, extensions, and external modifications.
Whether starting from scratch or transforming an existing property, environmental insertion helps you make informed design decisions, present your project in a professional and visually impactful way, and ensure complete transparency between designer, client, and regulatory authorities.
The main advantages
- Realistic and contextualised vision
Shows the project in its real environment, making its aesthetic and landscape impact clear.
- Support for design choices
Allows you to evaluate shapes, materials and colours in relation to the surrounding context.
- Compliance with urban planning and landscape restrictions
Helps to demonstrate the project’s compliance with current regulations.
- Reduction of errors and changes during construction
Identifies critical issues before work begins, saving time and money.
- Faster authorisation process
More and more authorities are requiring this document to approve new construction or renovation projects.
- Marketing and sales tool
Presents the project in a clear and impactful way, facilitating communication with customers and investors.
